Relationship marketing for incremental growth
Premier support for your affiliate, referral, loyalty, B2B, and Amazon affiliate programs.
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Everything you need, & nothing you don’t
Program audits
Explore how to optimize your existing program or determine what you need to get started.
Planning & strategy
Understand what strategies should be tested and implemented based on your business goals.
Partner outreach
Determine who would be a valuable partner and connect them with your brand.
Ongoing management
Day-to-day management including outreach, activation, strategy, and analysis.
The results speak
Explore how I have helped leading brands like Bed Threads, Active Skin Repair, and 1-800-Flowers achieve their goals through expertise and collaboration.
These case studies offer a behind-the-scenes look at how I manage challenges, drive growth, and deliver results for each brand—see my approach and discover how I can bring the same level of excellence and dedication to your business.
Increased Bed Threads’ affiliate revenue by nearly 200%
Bed Threads established their premium linen brand online for the Australian market in 2017 and in the US soon after. I started working with them shortly after their US affiliate program launched in 2022 and have since expanded the program to grow affiliate revenue by nearly 200%.
Reduced FSA Store’s effective program cost by 7%
FSA Store was looking to change up their affiliate program post-COVID, and they brought me in to take over management and optimization of their affiliate business. I started with a full-scale audit and determined a few key inefficiencies, which we worked together to fix and dropped the effective program cost by 7%.
Created a robust, scalable Amazon affiliate program for Active Skin Repair
Active Skin Repair brought me in to strategize and launch their Amazon Affiliate program on the Levanta platform. We successfully kicked off their program right in time for Prime Day, started tracking sales within two weeks of launch, and scaled the onboarding and activation.
Who is Christian Alexander?
I’m Christian, your relationship marketing expert
Since 2012, I have been designing and refining marketing programs, achieving success by building strong relationships, analyzing data, and collaborating with marketing teams to create effective relationship marketing channels within brands.
I understand the crucial role relationship marketing plays in the overall marketing strategy and have the experience to navigate and optimize these channels. I don’t view relationship marketing in isolation, but rather as an integral component of a broader strategy that drives long-term brand success.
